VIAVI Careers Redesign: Building a People-First Recruitment Experience
Reimagining VIAVI’s careers page into a branded, human-centric campaign that attracts top talent and reflects the company’s culture and values.
Overview
Though informative, VIAVI’s original careers page failed to engage users on a personal level and lacked the narrative and design needed to attract and excite future employees. I wanted to reimagine this space, almost like a recruitment campaign, one that would resonate emotionally with candidates, communicate the company’s identity, and feel on par with talent leaders like Apple and Cisco.
The Challenge
How might I redesign the VIAVI careers experience to:
Reflect the company’s values and culture more authentically
Stand out in a competitive hiring landscape
Appeal to both technical and non-technical talent across global locations
Move beyond static job listings to create a branded, story-driven experience
My Role
I worked independently in close collaboration with VIAVI’s HR and brand teams. Responsible for research, concept direction, wireframes, visual design, and developer handoff.
My Process
1. Competitive Audit
Analyzed careers pages from Apple, Cisco, Atlassian, and others to understand trends, hierarchy, tone, and storytelling strategies.
2. Stakeholder Alignment
Met with HR and marketing leaders to align on tone (aspirational, inclusive), must-have content (DEI, benefits, locations), and visual direction.
3. Content Strategy
Created a new page architecture centered around narrative:
Who We Are (culture & values)
Life at VIAVI (visual storytelling & employee quotes)
Benefits & Locations
Open Roles (integrated via job listings tool)
4. Design Exploration
Prototyped hero sections with motion, diverse employee imagery, and aspirational headlines. Designed mobile-first with accessibility top-of-mind.
5. Developer Collaboration
Worked closely with the web team to ensure designs were feasible, scalable, and easily updated by HR teams going forward.
VIAVI’s Previous Career Pages
Results
Created a bold, unified visual language that speaks to VIAVI’s global, innovative identity
Shifted from transactional to emotional engagement by positioning VIAVI as a place where people want to work
Emphasized building a career, not just filling a job
Next Steps
We’re currently measuring time on page, click-throughs to job listings, and bounce rates to refine the experience post-launch.